There’s never been a better time to start a frozen yogurt business! Over the past couple of years, they’ve popped up on every corner, as more and more people have turned to ‘fro yo’ (as it’s affectionately called) as a healthy, low-fat alternative to ice cream.
You have a couple of options. If you’re keen on the idea of a flexible lifestyle, involving frequent travel and variety, a mobile operation would be your best bet. You’ll need the money to invest in a van or truck, but once that’s done, there’ll be no stopping you! Alternatively, you can opt to set up a shop front, offering either your very own version of frozen yogurt or a franchise.
Attracting the crowd
To make your mark and attract attention, you’ll need to stand out from the crowd. You can do this in a number of ways. For a start, try to offer something unexpected, quirky or surprising. This might include fun and unusual flavours that aren’t on anyone else’s menu or novelty toppings.
Secondly, be sure that your shop – be it mobile or permanent – is visually attractive. Use bright colours to lure children, large images that make your products appear incredibly tasty and an easy-to-read menu. Also, be sure that the environment is always extremely clean. To draw in passersby, stand out the front offering samples. Giving away freebies can definitely help to build up goodwill, which often translates to custom.
Growing your business
A strong online presence is crucial. After people have visited your shop and enjoyed your frozen yogurt, the first thing they’ll do is type your brand name into a search engine and read what comes up. So develop an attractive website featuring striking design and great images, establish a blog and update it regularly, and set Facebook and Twitter accounts. That way, people will be able to follow you, leading to repeat business and organic advertising via word-of-mouth. And, of course, always have fliers and business cards available at your shop.
Once you’ve got the show on the road, think creatively about how to stay in the game. If you’ve gone down the mobile road, take every chance you can to sell big markets, events and festivals. If you’re in a shop, host special events every now and again to keep people interested – these might include live performances, giveaways and/or menu changes.