Are you an avid gardener who is thinking about using your green thumb to make some money? The good news is that a fantastic opportunity is waiting for you in the backyard. It’s time to start a herb garden business.
Where to sell your herbs
Herbs are generally easy to grow and there are three main ways to sell them: fresh, dried or as herbal teas. Setting up a stall at a local farmers’ market is an easy way to get started. Fresh bunches are great for their sensory appeal – allow your customers to feel and smell them to increase the desire factor. If you decide to sell teas as well, then it’s a good idea to take a boiling device with you so that you can give customers free samples. Not only does this allow you to create goodwill, it also allows you to show off the quality of your product.
Keeping quality of herbs high
In these health-conscious, environmentally-aware days, organic products are far more attractive than regular ones. So it’s worth putting in the effort required to keep your garden chemical-free. If you have trouble, get in touch with local organic gardening organisations for advice and assistance. Moreover, to create dried herbs, you’ll need to invest in a high-quality dehydrator, to make sure that your product retains its flavour and has an appealing presentation.
Packaging your products
Remember that the packaging is the first thing that your customer sees. So ensure that it’s striking and sends a clear message. Emphasise your product’s best qualities. If you’re not confident as a designer, pay someone else to come up with a logo for you. You’ll need to look professional to boost your brand’s credibility. How you package your herbs is up to you – think bags or, at slightly extra cost, glass bottles.
Developing an online presence
First up, make sure that your website and social media pages are consistent with the theme and tone of your packaging. Old-fashioned advertising (paying for banners and so forth) is far less effective than creating good digital content. It’s a good idea to start a blog about herbs – write about their health benefits, new discoveries, effective recipes, stories from history and so on. Try to attract your customers by appealing to what might interest them, rather than selling directly. By providing them with help and advice, you’ll build up goodwill and a respectable reputation, which often converts to sales.