To inject a serious dose of fun into every day of your working life, consider establishing an indoor inflatable business. Basically, your job will be to give kids the best time possible by providing them with an exciting, entertaining experience, while providing parents with a well-earned break!
To start an indoor inflatable business, you’ll have to either purchase or rent appropriate premises. When considering where to set up, consider convenient access and safety. Proximity to a primary school is a great idea, because that makes it easy for parents to drop by for an hour or two after picking up their children. Parents are often rather busy people, after all!
You’ll need the money necessary to investing in equipment, such as bouncing castles, slides and so forth. Each inflatable will cost anywhere between $2,000 and $20,000, according to its size and capacity, and each will need a hardy protective cover. You’ll also need insurance. Depending on how much cash you have at your disposal, you might start with a basic set up before expanding to something more complex. It might be tempting to buy everything at once, but to avoid financial risk, it’s best to take one step at a time. Also, be sure to have some cash in reserve, so that if anything unforeseeable goes wrong, you and your business won’t go down the gurgler.
Once you’ve decided on how to run your business, you’ll need to attract the crowd. The benefit of an epic opening event can’t be underestimated. To draw people, think about making a special offer, such as one or two hours of free bounce time, and consider giveaways, such as free sweets to the first fifty customers, or lucky door prizes. These strategies are highly effective in creating goodwill, establishing your presence in the community and generating future sales. Make sure you advertise any special events widely – in local papers, on the radio and by handing out fliers.
Once you’ve let everyone know that you’re around, you’ll need to keep up a consistent, dedicated marketing campaign. Facebook is an excellent place to start. Think about hosting regular promotional events, such as half-price days or two-hours-for-one or t-shirt giveaways. Make offers for special occasions such as birthday parties. Also, try to advertise on community websites, such as those frequented by local mothers’ groups – that way, you’ll reach a targeted group.