Year by year, the increasing popularity of buying on-line is clearly outstripping traditional purchasing methods – even when it comes to pets. An excellent way to take advantage of this trend is to start an online pet supplies shop!
Distinguish yourself from the competition
Your biggest edge lies in correct customer targeting and in offering products that aren’t readily available elsewhere. For example, you can cater to higher income earners by selling excellent quality pet food that isn’t likely to be found at their local supermarket. Going organic is another good idea – seek out suppliers who offer reasonable prices. Remember that buying in bulk will often mean, not only discounted prices, but also cheaper freight. Expand by selling pet accessories. Most offer sizeable profit margins and can be stored indefinitely.
Also, you can think about introducing pet-related services, such as pet-sitting. If you have the time, do this yourself, or employ a pet-sitter and take a commission for sourcing clients.
Do some market research on Pet Supplies Shops
Rather than guessing at what your clients might like, do some effective market research! Create a survey, designed to find out what types of pet supplies interest owners, and make it available both online and in hard copy. Offer a generous ‘first-purchase’ discount to those who return the completed survey.
Developing a strong online presence
Create a great website as this will be the hub of your trade. Your business name and logo should be catchy and emphasis your passion. Ensure that your website can be viewed clearly on mobile phones. At the same time, you should establish a Facebook page, as this is a great way to keep in touch with customers. Ask them to post photos of their pets and share stories. Let people know when you’ll be holding special events and promotional giveaways.
Writing guest posts for popular blogs is also an excellent way to promote your business. Offer intelligent, useful advice about topics like pet nutrition and include a strategically placed link to your site. Be careful not to sound as though you’re advertising. Concentrate, instead, on sharing your expertise.
Finally, don’t forget that ‘real world’ advertising is important, too. Visit as many veterinary clinics, pet grooming shops and kennels as possible and, with permission, leave brochures in their waiting rooms. You can even consider offering commission as an incentive.