To get a babysitting business off the ground, all you need is a love of children and a talent for keeping them entertained. As a startup, it’s a very attractive proposition because establishment costs are minimal.
How to get started
To get into action, you need to build your reputation. So let your friends and extended family members know that you’re available. Ask them to give you references, which will help you sell your service to potential clients. In your spare time, obtain a First Aid Certificate with CPR to show parents that you are genuinely concerned about their children’s safety.
A website is always a great idea, as it is a point of reference where you can inform clients about your personal qualities, display testimonials, and continually update your prices and availability. Having a blog where you write about your babysitting experiences and knowledge about caring for children is also an excellent way to demonstrate your expertise and passion. Use the internet to build solid relationships with clients and create repeat business.
‘Hard copy’ advertising is also very powerful. Carry business cards at all times, advertise in your local paper and post leaflets on community boards in places where families gather, such as shopping malls and supermarkets. Consider offering an introductory bonus, like one hour free.
Doing a great job
Remember that you need to keep both parents and children happy, so work out strategies to keep kids entertained. Carry an entertainment kit with you, containing colouring activities and toys. This will have the children begging to have you back! Always remember that the more in demand you are, the more you can charge. That’s why going the extra mile in providing great service is so important.
Make an effort to manage your time well and ensure that you are punctual. It is good policy to meet with the parents before your first job. This helps you to get to know your clients and learn about any special needs their children may have. A short tour around the house can let you know about any off-limits areas. It’s also a chance to get to meet the family pets!
Remember that babysitting success largely comes to down to winning the trust of your clients. So put in the extra yards at the start, and it won’t be long before business is booming.