Bring your passion for flowers, floral design and love of customer service to a business that’s highly likely to prove rewarding – both financially and creatively. Before getting started, though, there’s a few things that you need to know. Read on for some top tips for starting a florist business.
Planting the seed
First up, you’ll need to establish excellent supply sources. After all, your business will be judged according to the quality of its product. Constantly check out new suppliers and negotiate firmly to ensure the best quality flowers at the best prices.
The next step is to get a decent, convenient place for storage. A refrigeration facility is compulsory to keep your flowers fresh and maximise their longevity. Your ability to keep them in pristine condition will prove extremely important. Consider doing a course and talking with experienced florists to develop your skills in this area.
Keeping customers happy
As a florist, you’ll find yourself dealing with customers undergoing rather emotional and sometimes stressful experiences. Some will be saddened by funerals; others will be excited about weddings. So you’ll need the perception and emotional intelligence to understand their varying feelings and the willingness to tailor your floral designs to their needs. A friendly, helpful attitude will work wonders and thoughtful, innovative creations will certainly help your business to stand out from the crowd. Aim to give your customers an experience that they can’t get anywhere else.
Sharing the love
There are several ways to sell your flowers. Your business plan should aim to cover three main selling channels: retail outlet, phone and online. You’ll need to consider your budget before deciding on retail outlets. If you’re short on cash, start with a stall at a busy market or by the side of the road. Be sure that your company name is clearly displayed and make the most of customer contact by handing out business cards and brochures.
If you decide to sell online, you’ll need a well-designed website featuring striking images and professional design. Express your ability to design flowers to meet all sorts of customer desires and make sure you are clear about your delivery times and pricing.
Making extra money
Remember that, most of the time, flowers are purchased as gifts. So take advantage of this retail opportunity to sell popular products like small stuffed animals, ribbons and cards.