Starting a tutoring business is a fantastic way to earn some extra income and develop your own autonomy as an educator. You can work as much, or as little, as you like, and enjoy the chance to develop close one-on-one relationships with your students. First and foremost, you need to be clear about your ability to improve the academic understanding and achievement of your customers according to syllabus guidelines. If you can tick that box then you are ready to proceed.
Taking care of the nitty gritty
Make sure your tutoring business meets all relevant legal requirements. You’ll need documentation to prove your qualifications, as well as an ABN and appropriate certificates indicating that you have permission to work with children. Also, don’t overlook professional indemnity insurance, as this can protect you, should your students or their parents try to litigate against you.
Where to work
The next thing to consider is the venue. You have a few options. You can ask students to come to your home, provided there’s an appropriate space. You can offer to travel to their homes, but you’ll need to factor in the time and resources necessary to travelling into your fee. Finally, you can set your business up on professional premises, such as an office or rented room. Ideally, this should be in a prominent location and provide enough space that you can host classes comprised of multiple students.
In order to attract business and make yourself accessible as possible, it is essential to have a website. Select an attention-grabbing name that’s likely to appeal to parents and will rank well when searched. Try to include a keyword such as ‘tutoring’ or ‘tuition’. Your website should clearly demonstrate your qualifications, experience, teaching methods and testimonials, if you have them.
What to charge
Tutoring is a competitive business, so ensure that your rates are appealing and reflect your experience. An introductory free-of-charge, no obligation lesson is a great way to attract interest and confidence from parents when you’re starting out. Low cost publicity can be achieved by posting leaflets on appropriate notice boards and writing guest blogs on popular websites. You can also consider using social media platforms such as Facebook to attract clients by providing free study advice. For example, write 300-400 words posts on topics like ‘study tips’ and ‘writing great essays’, which give you the chance to show off your expertise and create goodwill.