If you’re an experienced videographer who’s also a good communicator, getting into the wedding industry and considering starting a wedding videography business can be a smart move. But before you start setting up your website and advertising in the local bridal magazine, you should make sure that you’re prepared. After all, a wedding is a one-off event and most brides dream of everything being absolutely perfect – from the dress to the vows to the meal – and, at the end of the day, your video will become their primary record.
Before you shoot your first wedding, make sure that you’re totally confident that you’re going to get it right. Otherwise, you might cause some serious disappointment. So, go to friend’s parties with the intention of documenting them as you might a wedding. Practise until the results are consistent. Then you’ll be ready to look for clients – plus, you’ll have evidence of your skill to show them.
Invest in premium equipment
Unless the bride has, for some strange reason, asked you to capture the big day on an iPhone, turn up with a high-quality camera. Fortunately, decent equipment is cheaper than it used to be. That said, you still need some pretty sophisticated gear to do a good job, including tripods, microphones (both wired and wireless are handy, if possible), lights (in case you have to shoot in shadowy conditions) and a camera worth at least $1500, if not more.
Showcase your work
You’ll need to set up your own website. Given that you’re aiming to sell services of the visual kind, make sure that it looks appealing. If you’re no good with graphic design, hire a professional to do the work for you – and the same goes for copy writing. Include a show reel that showcases films you’ve made. Rather than choosing just one wedding (which probably isn’t particularly interesting for anyone who wasn’t there), piece together 30-second segments from an array of weddings. That way, you can demonstrate your versatility while keeping the attention of your viewer. At the same time, it’s a good idea to create a DVD focusing on just one wedding, which you can show to potential clients so they’ll know exactly what to expect from your end product.
Don’t turn up to your first meeting in your ripped jeans and ten-year-old t-shirt. Even if you’re the next Martin Scorsese, you won’t be giving a very good impression. Dress smart, so that you come across as professional and reliable. And when it comes to the wedding itself, ask the bride to advise you on appropriate dress.