Ideascrunch had an exclusive privilege of having an e-interview with Oded Israeli (VP Marketing) to gain an exclusive insight to what it takes to be part of the next big tech visual marketing startup Visualead!
Visualead is an Israeli startup which creates better interactions between people and brands through mobile innovation. Through its patent-pending Visual QR Code technology and mobile marketing platform, Visualead helps businesses connect with their customers both Offline and Online through a fun and effective mobile experience.
Presently over 400,000 enterprises, agencies and businesses in over 200 countries are using its platform to create Visual QR Codes and mobile campaigns.
Visualead’s technology easily embeds QR codes into any image or advertisement, blending the familiar QR codes that people know with the visual call-to-action that people love, increasing customer interaction and engagement with brands.
Visualead’s awards include 1ST place in China’s prestigious Global Mobile Internet Conference startup competition in 2013, 2nd place in Israel Machine Vision Conference 2014 (IMVC) and awards in E&Y’s Journey 2013.
Visualead’s Visual QR Codes EXPLAINED!
Examples of Visualead’s QR Code for possible marketing applications
Examples of Video Visual QR Code in action
How did visualead get funded initially?
Visualead has raised $2.4M to date from prominent Internet and New Media investors.
How many people did visualead started with and how many people are there now?
3 Co Founders started the company in 2012. Employ 15 people now.
Where do you see your company in 5 Years?
Leading the Offline to Online (O2O) segment worldwide.
Top Struggles you face as an Entrepreneur?
Focus and prioritization. So much to do, so little time.
At which point will you consider yourself a successful entrepreneur?
Every morning, when I go to work. Success can be many things – energy, passion, learning and more. Money is just one parameter out of many.
What inspires you? Or Who?
Innovation and making an impact.
Do you have an inspiring quote which you like to share?
“To say the right thing at the right time, you have to shut up most of the time” (Chinese fortune cookie)
What advice do you have for fellow entrepreneurs getting started?
Just do it.
Top 5 websites you couldn’t live without and why?
1. Google.com – knowledge
2. Facebook.com – social and advertising
3. Linkedin.com – professionals worldwide
4. TechCrunch.com – what’s buzzing
5. YouTube.com – seeing is believing
Top 5 mobile apps you’re in love with and why?